Gotti_5AM

Here, I worked on the production design for the music video 5AM by musician Gotti, creating a series of fictional products used within the narrative of the video. I designed the product concepts and logo stickers, developing a cohesive visual identity that supported the story and reinforced the idea of the products being marketed and sold on screen. As the music video was shot and produced by Arc40, I wanted to incorporate a hidden detail of the production company within the narrative.