top of page
Mathews_A-List
PRODUCTION DESIGN_ART DIRECTION_POSTER/PRINT DESIGN
I was responsible for the production design of A-LIST, a music video by Arc40 for artist Mathews. I created a visual environment that supported the narrative of the video. I designed a series of posters featuring the artist, his music, and song lyrics.
The posters were installed inside the filming location, transforming the space and creating the impression that the artist had been kidnapped or obsessively tracked. Graphic design was used as a narrative device, helping to shape the atmosphere and reinforce the story on screen.
bottom of page