Mathews_A-List

I was responsible for the production design of A-LIST, a music video by Arc40 for artist Mathews. I created a visual environment that supported the narrative of the video. I designed a series of posters featuring the artist, his music, and song lyrics.

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The posters were installed inside the filming location, transforming the space and creating the impression that the artist had been kidnapped or obsessively tracked. Graphic design was used as a narrative device, helping to shape the atmosphere and reinforce the story on screen.