White Elephant 

I developed a jewellery brand using scrap metal as the core material, overseeing the project from concept to execution. I designed and fabricated the jewellery, then created the brand identity, including the logo, visual system, packaging, website, and marketing assets across print and digital platforms.

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The project explored ideas of value and perception by transforming discarded, essentially worthless materials into considered, desirable objects through craft and branding.